Do people come to your site and then immediately leave?
Then you’ve got a bounce rate problem. Here’s how to go about tackling it. In Web analytics, including Google Analytics, bounce rate is the measurement in percentage of how many Web site visitors view only one page within your Web – this is the one page they entered the site on (called the entrance page or landing page).
These visitors view only that single page and leave a site without visiting any other pages before a specified session-timeout occurs. A high bounce rate typically indicates that the landing page isn’t relevant to your visitor or you are not offering any incentive for the visitor to explore other areas and pages of your website i.e. A high bounce rate means you are making a bad first impression;
can be used to help determine the effectiveness or performance of an entry page. Take People Where They Want to Go Along the same lines, if you have an ad promising something and then redirect to your homepage, you’re going to lose a lot of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the website.
- To lower your site’s bounce rate, Make Data-Informed Decisions Good web design is critical, but quick iteration and optimization can only be accomplished with data-informed decisions. This will empower your designers to experiment more.
- The widget also plays a role in reducing bounce rate because they engage the user for a longer time on the website Utilize Profiling and Segmentation You can monitor the bounce rates for geography/language, browser/operating system and traffic source to identify issues. Maintain Keyword Integrity Make sure the keywords you are using in your metadata have low bounce rates and that you are reinforcing the term in the copy and content you are showing to site visitors.
- Your own brand or site name should have the lowest bounce rate for a keyword. Improve Loading Times The loading time of your webpage is not only an important factor in SEO but also in having a visitor to stay on your site. Deactivate unnecessary plug-in and optimize your images and code to speed up the loading time of your site.
- Your visitors will be more likely to view additional pages if your load times are faster. Analyze Searches within Your Site If you don’t already have a search box on your site, put one in. ‘Let people tell you what they want, Be Careful with External Links or at least consider placing them toward the bottom of a page.
- Open External Links in New Windows Use relevant hashtags to qualify your content, along with other metadata, like location, that can add more information without pushing the character count of your message. Split up Long Posts People has shorter attention spans than ever before.
So, instead of splitting these up either into separate posts in a series break up the content into smaller and more digestible chunks.