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This is very important for you to know if you want to have good rank in search results. Today we will discuss how the search engine works and how it calculates/set keywords for your blog or website. Search engine depends on many factors to set keywords for your website or blog. Some factors are as below.

  • Domain age
  • HREF tags
  • H1 tags
  • Meta tags
  • Content of website
  • Inbound links
  • Speed of website
  • CTR and Bounce rate
  • CODE to Text Ratio
  • Repeated visitors


  • There are more than 200 factors that Google (search engine) takes to promote your website or blog .understand this deeply only then you can get very good SEO results
  1. Domain name and age: – This is one of the major factors which Google or any other search engine considers to get better results. Choose relevantly and easy domain name to improve CTR of the website.
    2.HREF links-A href link helps to get better SEO ranks.
    H1 tags: -The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page. It will usually be the largest text that stands out. Plays an important role.
    3.Meta Tags:- Metadata is data (information) about data. The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page but will be machine parsable. Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata. These play a vital role in SEO of a website.
    4.Content:- Content plays a vital role in the reputation as well as Seo of the website.
    Inbound links:- An inbound link also referred to as a backlink) is a hyperlink on a third-party web page that points to a web page on your site play an important role.

5.CODE to Text Ratio:-The code to text ratio of a page is used by search engines and spiders to calculate the relevancy of a webpage. A higher code to text ratio allows for a better chance of getting a good page ranking in the SERPs.
6.Repeated visitors:- It plays an important role in making your site SEO friendly by itself.

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