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Lesson 3 -Online SEO Training Program


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SEO Friendly URL

SEO Friendly URL :- URL structure also plays a vital role in improvement of website ranking spider of search engine will not crowel if your website URL is not SEO friendly What is URL:- from a SEO point of view, website URL structure should be:-

  • Meaningful:- URL name should contain meaningful keywords.
  • Short: – URL must contain 2-3 important keywords and it should not more than 5 words.
  • Canonical URL:- Redirect canonical page to particular page. Canonization is the process of picking the best URL when there are several choices, and it usually refers to home page. E.g
www.epsinfotech.in/seo-training.aspx
www.epsinfotech.in/seo-training-syllabus.aspx
www.epsinfotech.in/seo-training-carrier.aspx
www.epsinfotech.in/seo-training-prospactus.aspx
<link rel="canonical" href="www.epsinfotech.in/seo-training.aspx">

Example of Ugly URL:-

www.example.com/?p=256
www.example.com/ Seo_service_page
www.example.com/page5.html
www.example.com/3-3-2014/page1
www.example.com/topicname

Example of perfect URL structure:-

www.epsinfotech.in/Seo-services-Jalandhar.aspx

In above example epsinfotech.in is domain name. SEO SERVICES JALANDHAR is important keywords that we have placed in URL. Special Note:- Google recommends using hyphens (-) instead of underscore (_) in URL. Since phrase like www.epsinfotech.in/SEO_Services_Punjab.aspx .In this case Google will treat our keyword like “SEOSERVICEPUNJAB” instead of “SEO SERVICE PUNJAB”. If we use URL structure like

www.epsinfotech.in/SEO-SERVICES-PUNJAB.aspx

Then Google will treat keywords properly like “SEO services PunjabImportance of H1, H2, H3…:-  H tags are also very important in SEO Process there are 6 H tags .
H1 , H2 , H3 , H4 , H5 , H 6
How to use H tags:-

  
<H1> EPSinfotech.in </H1>
<H2> Best SEO services in Punjab </H2>

Similarly, place important keywords in H tags, but avoid excessive use of H tags in since web page. Prefer only one H1 Tag per page . The Importance of Bold, Italic, underline Tags:- Bold. Italic and Underline also helps to improve search results. Use important keywords in bold Italic and underline Tags What are Bold, Italic Underline Tags:-

</B>Bold Tag<\B>

<U>Under Line</U>

<I>Italic Tag</I>

Example

<B>SEO SERVICES</B>

or

<STRONG>SEO SERVICES</STRONG>

 

Example:  SEO SERVICES <\B> Or  <STRONG> SEO SERVICES <\STRONG>

<A> href Attribute

You should place important keyword in <a> Tag

Example

<a href="http://epsinfotech.in/">SEO SERVICES</a>

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Written by epsinfotech