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ODesk – SEO Question Answers With Explanation


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Ques 1. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link:Operator?
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c It shows all the pages that point to that url
d. It show url’s with broken links

 

Ques 2. Which blackhat SEO techniques is characterized by a method to deceive search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
a. Coaling
b. Foisting
c. Slighting
d. Cloaking

ExplanationCloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser.

 

Ques 3. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infirigement

Explanation : However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

 

Ques 4. What will happen if you type the word ‘Certification -Networking’ in the google search box?
a. Google will find the web pages about “certification” and also containing the word “networking”
b. Google will find ALL the web pages containing the word  “Certification” and “Networking”
c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.
d. Google will find the web pages about Certification that do not contain the word Networking

Explanation : It will exclude the word followed by “-” sign. But if we provide space between “-” and networking then right answer will be c .

 

Ques 5. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above

Explanation : Inbound links (Also called ‘backlinks’)  are the number one factor in Google’s determination of your Page Rank, which has a huge influence on your position in their search engine results. Since Google accounts for roughly 80% of the searches performed on the internet, inbound links are very important if you’re looking to reach the majority of internet users.

 

Ques 6. What is keyword density?
a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by) the total word count on page.
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (divided by) the total word count on the page.

Explanation : Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

 

Ques 7. Which of the following statement about FFA pages are true?

a. They are greatly beneficial to SEO
b. They are also called Link Farms
c. They are Paid Listings
d. They contain numerous inbound links

Explanation : FFA pages stands for Free For All pages, These types of pages allow anyone to submit a link to their page which is totally free and without having to link back to the page.These types of pages would publish only a certain number of links at a time after of certain links when new links come then Old links automatically disappeared.

 

Ques 8. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Traffic jacking
b. Visitors Jacking
c. View Jacking
d. Page Jacking

Explanation : Page hijacking is a form of search engine index spamming. It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to separate, unrelated or malicious websites. Spammers can use this technique to achieve high rankings in result pages for certain key words.

 

 

Ques 9. What is the most likely time period required for getting a google page ranking?
a. 1 week
b. 3 weeks
c. 1 month
d. More than 3 months

Explanation : Normally it takes more than 3 months for normal websites. There is no threshold on time…It all depends on the number of high quality backlinks pointing to your site…As soon as Google is convinced that you have sufficient number of high-quality backlinks, it’ll accord you a justifying PR…this can take days, months or years…

 

Ques 10. Which of the following can be termed as a good keyword selection and placement strategies?

a. Targeting synonyms of the main keyword,
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing 5 or more keywords per page (check)

Explanation : you can boost 5 or more than 5 keywords per page with targeting synonyms of main keyword.

Ques 11. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link:Operator?
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url’s with broken links

Ques 12. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
a. Coaling
b. Foisting
c. Slighting
d. Cloaking

 

Ques 13. Google displays up to ———————— characters of a web pages title tag.
a. 56
b. 60 
c. 66
d. 80

Explanation : Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.

 

Ques 14. Which of the following fact about Alexa are correct?

a. Alexa provides free data on relative website visitors traffic
b. Alexa and Quancast provide information on visitors household income
c. Alexa is baised towards US based traffic
d. Quantcast only track people who have installed the quantcast toolbar

ExplanationAlexa provides analytically insights to benchmark, compare and optimize businesses on the web.

Ques 15. What is the name of the search engine technology due to which a query for the word “actor” will also show search result for related word such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonyms detection)
d. Stemming
e. Branching

Explanation : Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.

Ques 16. Do search engine such as google detect unnatural linking patterns by checking the class C IP address of the page where the link to the website originates
a. Yes
b. No

Explanation: Class C refers to the third set of numbers in an IP. Search engines know this and can spot when related sites cross link to each other from within the same class C ip address. These links are often filtered out of the ranking algorithms. If your site has too many of these types of links it can even bring a penalty to your site.

Ques 17. Which of the following conditions will google treat favorably from the “Relevancy” perspective.
a. The website offering product and services to the visitors country
b. A website that provides Free content for related keywords
c. Hidden keywords on the homepage matching search term
d. Image alt tag on the homepage matching search term

 

Ques 18. Which of the following website design guideline has been recommended by google?
a. Having a clear hierachy and text links
b. Every page should be reachable from atleast one static text link
c. If the sitemap is larger than 100 or so links, you should break the sitemap into separate pages
d. Keep the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page

Read Google Recommendations 

Ques 19. What is the main reason for the effectiveness of Optimizing a web page towards a long tails keyword search?
a. There are more long tail searches than shorter keyword queries
b. Search engine often pass on long tail searches to lesser or new website
c. Search engine do not pass on long tail search traffic to website that rank high for shorter keyword searches
d. There are fewer website that have targeted such keyword’s

Ques 20 Which of the following statement is correct with regard’s to the images within a web page?
a. Images can not be spidered by the search engine (check)
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a web page
d. Image maps should be used while including the images

Explanation : The importance of titles and alt tags

  1. Titles are the first thing that a person sees about your site in Google search results.
  2. Alt tags describe your images to people who can’t see well and also to search engines.

Ques 21. What does the 302 server Response Code signify?
a. It signifies conflict, too many people wanting the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process

Explanation : A 302 redirection is a temporary redirection that signifies that the requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client should continue to use the Request-URI for future requests.

Ques 22. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website.
a. True
b. False

Explanation : Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Sitemaps also come in a variety of formats and can highlight many different types of content, including video, images, news, and mobile.

Ques 23. State whether true or false.
The Yahoo Directory listing is a free service for commercial site?

a. True
b. False

Explanation : The directory originally offered two options for suggesting websites for possible listing: “Standard”, which was free, and a paid submission process which offered expedited review. “Standard” was dropped, and a non-refundable review fee of $299 ($600 for adult sites) was required when suggesting any website. If listed, the same amount was charged annually.

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Written by epsinfotech