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On page and off page both are very important for SEO process. Anybody can not deny the importance of on page or off page SEO process. In these days crawler gives more weight to on page activities. But if you want more visitors then you have to do off page activities.


On page activitiesOn page activities means all activities which can be done on the website e.g. If you change H1, H2 tags, cross-linking, changing of Meta tags etc all are on page activities. On page, activities help spider to read the content of your website. Some of on page activities are as follows.

  • Meta tags
  • H1.H2.H3, H4, H5, H6 tags
  • Bold, Italic, underline
  • Cross-linking
  • Keyword enrichment
  • Quality content
  • Text to Code Ratio
  • Proper URL structure
  • Image optimization
  • Proper Alt and Title Tags

OFF page activities: Off-page activities are more important to get your website at first position on all search engines.

Off-page refers to those techniques and tricks which are used to improve the position of search results. Some important off page activities are given below-

  • Link building
  • Social media sharing
  • Video sharing
  • Article sharing
  • Directory submission
  • Word files/PPT sharing
  • Bookmarking

Conclusion: – In short we can say that both. On page activities and off pages activities both have equal importance equal weitage.


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