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Pay Per Click – SEO vs PPC


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Search engine optimization is a technique used to increase the visibility of yours website. SEO is to increase the ranking of your website. Epsinfotech provide best SEO services services for you. On the other hand if we discuss about pay per click.
Pay per click also used to advertise your website. Both SEO and pay per click are basically used by the many businessmen in order to increase traffic in their website. With the help of which they can promote their business and can increase their customers. Both PPC and SEO are the parts of SEM i.e. Search engine marketing. As PPC and SEO are used by users for similar purpose. But both have some differences. In SEO users have to pay a certain amount in advance after that there is no need to pay any amount for every click. But in Pay per click as it is clear from its name i.e. users have to pay for every click that he got on his website’s link so he has to pay a cost per click. The traffic produce by the SEO is free because users have to pay a fixed amount in advance where as the traffic generated by the pay per click is not free because you have to pay for every visitor. As you have to pay for every click therefore PPC is more expensive then SEO. And you have to choose PPC if you does not have any budget problem. But which is better option from both is depends on your needs. Other difference between PPC and SEO is that Pay per click is display on Google result page on first two – three listings in a light blue background and on the right side columns on the other side SEOorganic listings are next to the PPC displayed in the pinkish background. SEO tends to produce more traffic than PPC. SEO provides long term – return on investment where as PPC provides quick setup.SEO provides more exposure and awareness to your website than PPC. SEO have high ceiling and volume potential as PPC have low ceiling and volume potential. For PPC less development resource needed where as lots of work is needed to do for SEO. SEO takes time for results to take effects but in PPC after setup results are immediate. If you can’t pay further for PPC then results will be stop which is a disadvantage of PPC. But in SEO user should pay in advance then he does not need to take headache of payment again and again so with this results cannot be stop while you can’t pay an amount again.

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Written by epsinfotech