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A New Penguin Update Google’s next generation Penguin update is now live, and webmasters and SEOs are carefully assessing how this update has impacted their websites. Google is assessing things as well — how this has impacted the search results, search quality and searcher satisfaction. Google’s head of search spam tweeted, asking that if you still see spammy websites coming up in the Google search results, to let Google know.

Page Rank is a link analysis algorithm, Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others. Unlike Page Rank, however, Google makes all updates to this algorithm public. Penguin is a webspam change that’s dedicated to trying to find black hat webspam and try to target and address that. It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the homepage of a site.

The newer generation of Penguin goes much deeper. It has a really big impact in certain small areas.” The main purpose of this update was to provide a more in-depth analysis on websites those benefits from link spam. This update helped keep websites with unnatural link building out of the eyes of Google users when viewing the search engine result pages.

Older techniques like Google bombing, anchor text spam, and link spam have been heavily scrutinized by this update.The SEO community is translating “goes deeper” to mean that Penguin 1.0 only impacted the home page of a website. That is absolutely false. Deeper has nothing to do with that. g “goes deeper” mean that their whole site suffered, not just their home page. It includes some porn, travel, and game sites, as well as a few big brands like Dish and Salvation Army. It’s interesting that they are offering site owners the chance to “tell” on spammy sites that Penguin 2.0 might have overlooked. The recent penguin update calls for more specific pages.

The best was an SMB owner can interpret this is by creating a specific page for each location with unique text. By creating pages that have unique location information, you have a better chance to rank that page locally in your DMA. If you include microdata to these pages you will get an extra boost! Get involved with your Facebook, Twitter and other social platforms. Penguin takes into count your social influence and that plays a part in your overall local rankings. Come up with a posting schedule and keep to it. Use more imagery in your posts because studies show there is more engagement when you do. Produce interesting content on your site and share it on your social profiles. This will drive traffic as well as boost your organic rankings.

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