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1. Links on social profiles – Go through your social profiles and make sure your important links are on there. I’ve found that some people accumulate URLs over the years – so you may want to check that the links all go to the same pages/domain! Even if they are no follow links you may still benefit from traffic from these.

2. Location – Do you have a business where location is important to current & potential customers? A shop ? A showroom? Go to Google+ local, Yelp etc – fill in as many details as possible regarding location, contact details, any links they allow, opening hours, facilities and include a picture if you can! Set up Google Authorship for your site, or if you have already, verify that it’s working.

3. Title tags – Keep them short – 70 characters or less. Keep them relevant, with one or two keywords (max) and include your brand name.

4. Social media buttons – Some CMSs provide social buttons for you, which is nice.

5. Arrange a seminar to demonstrate how your team can link up their Google+ author profiles.

6. Encourage your team to build up their Google+ profiles and share other content.

7. Have a blog? Find orphaned posts from ‘guest bloggers’ and move them under the relevant author profiles where you can map them up – same for ex-staff members.

8. Find local sports teams and events you can sponsor.

9. Submit a speaker pitch for an industry event.

10. Create a content plan around live blogging an industry event.

11. Be creative – brainstorm new product ideas to make them link-worthy.

12. Acquire a company

13. Open new content angles by relating your niche to a different topic.

14. Dig into your data – look over old company reports, white papers, etc. for key statistics.

15. Schedule a team brainstorm to develop new content ideas.

16. Share a Google Calendar mapping out your website content plan with auto-send reminders to the people involved with different areas of content creation.

17. Aim to split opinions with your content and promote this to both audiences for a reaction. It doesn’t have to be controversial, just as long as you have no right or wrong answer.

18. Open new content angles by relating your niche to a different topic.

19. Dig into your data – look over old company reports, white papers, etc. for key statistics.

20. Schedule a team brainstorm to develop new content ideas.

21. Share a Google Calendar mapping out your website content plan with auto-send reminders to the people involved with different areas of content creation.

22. Aim to split opinions with your content and promote this to both audiences for a reaction. It doesn’t have to be controversial, just as long as you have no right or wrong answer.

23. Take photos and make them available under a Creative Commons license.

24. Write topical content about a trend from that day.

25. Interview experts within your niche (ego bait).

26. Craft an exclusive content pitch for a leading authority website.

27. Focus on one piece of great content, instead of four average ones.

28. Develop a content ideation plan for an infographic using data from within your company.

29. Answer common questions asked within your industry. This can be a great method for brainstorming content ideas.

30. Set up Google Alerts for these questions so when these are asked on blogs or forums you can reply with your opinion (and link to your content).

31. Create and syndicate video content to target new audiences.

32. Offer a discount promotion to get people talking,

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