Epsinfotech provides better techniques regarding SEM. Search engine marketing is a type of internet marketing. Through which you can advertise your company through internet or web. Search engine marketing is useful to increase the visibility of your website by providing top rankings to your website, which can promote your business. SEM makes your company’s website easy, so that users can easily search for website. SEM includes SEO and pay per click. SEO and pay per click are the part of SEM.SEO is a technique to improve ranking of a website in a search engine which can increase your business profits. If more people will open your website then obviously it leads to increase sale of your products online which can increase your business profits. Search engine optimization can generate maximum traffic to your website for free. Pay per click also produce maximum traffic to your website but it is expensive then SEO. Because SEM includes SEO and PPC therefore SEM includes click costs. Whereas SEO provide free services. It is easier to get best ROI (return on investment) through SEO than through SEM. The main difference between SEM and SEO is that SEO is the part of SEM i.e. searches engine marketing. Both services aim in increasing visibility to your website. SEM(Search Engine Marketing)involves other methods also like PPC (pay per click) which can gave you more services including SEO. But Search engine marketing also has drawbacks that are SEM also refers PPC. As it implies from name in PPC users have to pay cost for every click. Therefore Search engine marketing and pay per click can be very costly. If you want to get maximum clicks to your website’s links then you have to ready to spend some money on your website’s advertisement. Even if you can’t sell products online then just by getting information about products customers will contact you to buy products from you which will helps you to achieve a desired goal for your business’s profit. But for Search engine marketing you should have suitable budget. Therefore it’s better to use Search engine marketing/Pay Per Click for short term marketing. And can be for long term if you have not any budget problem. Otherwise you have to use SEO. Which gave you free services for lifetime but for it? SEO will take some amount in advance. Mostly people search organic SEO. Organic SEO listings receive 80% of traffic while listing using Search engine marketing/Pay Per Click receives almost 20% of traffic. So SEO is better then SEM. Search engine marketing can be used to check the keywords for your website. You have to spend a lot of time to find out the right service which is suitable to your budget and your needs in SEM. Basically these services are used to advertise your business’s advertisement as we know advertisement is very important tool for marketing, it is the best way to communicate to the customers so that they can interact with you and can know about your products. So SEM techniques are very important for a website of a company.