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Easy SEO Glossary and Terminology

200(status ok): When the file request is successfully passed then it returns 200 status code.

301(move permanently): 301 means file/ target file is moved to other site or new location.

302(found): Returns 302 statuses when the file is found on the server.

404(not found) Error 404 returned by the system when the target file is not found.

Absolute link  When you write complete URL in HREF it means it is absolute links.

<a href=>seo tutorials</a>

Example of relative link.

<a href=”/seo-tutorials.aspx”>seo tutorial</a>

Ad center: Old name of Bing ads (Microsoft)

Ad sense: Google contextual advertising network where blogger/website owners can earn the profit by displaying Google advertisement.

Ad words: Google network where you can advertise through pay per click Google policy.

Affiliate marketing: It allows the merchant to expand their market by CPA (cost per action) basis .this is similar to Google ad sense.

 AJAX: Ajax means asynchronous javascript and XML.this technique is used to get new data without loading page again.

Alexa: Product of Amazon where you can, measure your website word rank. I.e. Local rank, bounce rate, stays of visitors extra etc.

Alt Attribute: Alt tag is used to get more traffic through image search. Search engines read Alt attributes to index images in search results.

Alta Vista: The Popular search engine.

Analytics: Analytics means to track your visitors, stay, bounce rate, CTR etc. common analytics is Google analytics.

Anchor Text: Text within a href tag is commonly known as anchor text.

API: API stands for application program interface. By API you can show Data/program/software created by other website/software seller.

Arbitrage:-Getting something in the shape of profit by buying and reselling any product.

ASP: ASP stands for Active Server Pages. THIS WEB TECHNOLOGY IS DEVELOPED BY MICROSOFT TODAY asp.NET replaces traditional asp.

ASK : a Popular search engine.

Authority Commonly known as domain authority (domain rank).there are many factors which are responsible for page authority like inbound links, Domain age, quality content etc.

Backlinks or inbound links: Links to one website to another website.

 BIAS : Prejudice based on any fact and figure or experience.

Black hat SEO : SEO techniques which are not according to the search engine guidance.

Blog  : Blog is similar to website/journal periodically updated by blogger or owner.

Blog comment spam : Automatic or manually commenting on other the website.

Blogger : Free blog platform by Google.

Blogroll : link list on the blog.

Bold : Bold look / strong look of font

Bookmark : Link to favorite’s page.

Brand : Reputation of company or website.

Broken link : Hyperlink which is broken or not in use.

Cache  : Copy of content stored in server/search engines or local computer.

Canonical Url : Error due to duplicate link.

For example.

CGI : CGI stands for common gateway interface. CGI is used to build dynamic pages/online software etc.

Chrome : Web browser by Google.

Client : Computer which makes requests to the server or other computers.

Cloaking : Showing different contents to search engine by meta description or meta tags etc.

CMS : Content management system is used to build dynamic websites where user / owner can manage / edit / create content of the website. WordPress is the famous example of CMS.

Comments : Writing in form of feedback.

Conversion : Conversion means achievement of the target through online marketing e.g For a shopping site :  Percentage of visitors and real buyers on a website.

Copyright : Legal rights to publish any articles or one can edit or reproduce copyrighted content.

Cookies : Data stored in local machines such as username/ password

CPA : Cost per action.

CPC : Cost per clicks.

CPM : Cost per thousand ad impressions.

Crawl depth : How deeply website or page is indexed or crawled by the web browser.

CSS : Cascading style sheets are used to decorate WebPages.

CTR : Click-through rate by which most people view and click on the particular link. Its ratio between view and clicks in form of percentage.

Cybersquatting – Registering domain name similar to famous brand or website.

Dead links : Which is not in use from a long time.

Dedicated server : Server which is limited to serve one website .only formally website are hosted on shared servers.

Deep link ratio : The ratio between the internal link and external links.

Delisted : Deindexed by search engines.

Delicious : Social bookmarking website.

Demographics : Statistical data according to population based on any location.

Description : Meta tags that allow you to write some things on your page or blog.

Digg  : Social news website.

Directory : Catalogue of website / blogs

Disavow : Helpful to recover penalties.this is a way of requesting to remove those links.

Dmoz : Open directory owned by AOL.

DNS :  Domain name system points IP address of any server.

Doorway pages : Pages designed to redirect traffic to any other link or website.

Flash : Animation software by Adobe

Frames : Smaller pages within pages.

Fresh content: New content.

FTP : File transfer protocol is used to upload files to server from local computer. Filezilla is the example of FTP.

Fuzzy search: Misspelled search.  For example, you enter “SOE services” : instead of “SEO services”.

GAP : Google advertising professionals.

Google : World Number one Search Engine.

Google bot : Spider of google.

Google webmaster tools  : Shows guidelines for better SEO results.

Heading  : H1, H2, H3, H4, H5, H6 are heading tags.


Hidden text : Black hat technique to show text to search engine not to visitors.

Homepage : Main page of website / front page of the website.

.htaccess : Apache directory level configuration file can be used for various purposes.

HTML :  Hypertext markup language is the basic language used to create a website . web pages.

HTTP : Hypertext transfer protocol is the protocol used to communicate between browser and server.

Hummingbird : Google algorithm which is able to understand the conceptual meaning of the text.

IDF– IDF stands for inverse document frequency which helps to determine the position of a term vector space model.

Inbound links : Also known as back links.

Index : Defined as the collection of links to different pages/content.

Internal links :   Links within the same domain. Also helpful to built cross-linking.

IP Addresses : IP stand for internet protocol.ip addresses is in for of number e.g. ( its c class is useful for seo purpose.

IPS : Internet server provider like BSNL, MTNL, Etc.

Javascript :  Javascript is client side scripting language helpful to create interactive web pages.

Keywords : Words or group of words which are usually searched by peoples instead of brand name. For example, if you search “SEO services Punjab” is treated as a keyword

Keywords density : Repetition of same words will increase the density of words. Keyword density means how many numbers keywords are placed in text keywords density also known as the keyword is stuffing.

For example- “EPSINFOTECH is best SEO Company in India. This SEO Company is affordable

In the above text, there are total 12 words and “SEO company “is replaced is repeated 2 times hence density will be 2/12*100=50% ideal keywords density for SEO purpose is 2% to 4%.

Keywords funnel : Normally you can see suggestions of keywords search at the end of a page. This term is known as keyword funnel.

Keyword Research : keyword research is a useful technique to finding which keywords is most suitable for SEO and PPC.

Keyword stuffing : Unnecessary increase of keyword density to increase search results.

Landing page : Landing page is known as that page whose link is displayed by search engines.

Link baiting : Formatting / shortness of links.

Link building : Placing link of your website to another is known as link building.

Link bursts : Increase of quantity of links on the website.

Link churm : Link churm is the rate at which website losses links.

Link equity : Strong base of backlinks.

Link form : Sites used to generate links without editing

Log files : Detail/sources of your visitors.

Link hoarding : When you keep links popularity without linking out to other websites.

Link popularity : Total links points to other sites

Link reputation : Combination of links equity.

Linkrot : When we calculate broken link ratio in percentage it’s known as link rot.

Link velocity : Ratio of huge traffic generated by links.

Long tail keywords : Long phrases words containing a brand name or other words. for example if you search “EPSINFOTECH SEO SERVICES” this is long tail keywords because it contains our brand name.

LSI : LSI stands for latent semantic indexing by this method we can understanding mathematically and language based search result similarity.

Meta description : Meta tag shows the short description of a web page. Meta description has the huge impact to increase CTR of a website.

Meta tags : Meta tags are placed in web pages for spiders.meta title, Meta description and Meta keywords are the example of Meta tags.

Mirror site : Duplicate website contains same content of another website.

Netscape : the POPULAR web browser.

Niche : Main topic/content/title of the website is focused.

No follow : No follow attributes prevents a links authorities many bloggers use this technique to promote website or blog.

Open source : Software whose code is open /free to all.

Opera : the Web browser.

Organic search results : Traffic generated by search engines on based on web queries

Outbound links : Link present in own website pointing to another website.

Page rank (PR) :  Calculation of rank on based on algorithms such as

Panda algorithm : Algorithm by Google is used to maintain quality search based on revisits, quality content, brand name etc.

Penalty – WebSite may be penalizing (ban/down in search results) and based on black hat events.

Penguin algorithm : Google penalty based on low-quality backlinks.

PHP  : Website language PHP (hypertext preprocessor) is an open source server-side script.

Poison words : Some words are treated poison words by many search engines like “online”,”sex”,”free” etc.

POGO Rate : POGO rate can be seen as a poor engagement metric.

Portal :   Website such as news/mailing etc.

PPC : PPC stands for pay per click on advertisement

QDF : QDF means query deserves freshness is an algorithmic signal based on things like a burst in search engine volume.

Quality content  : Good / worth content of the website.

Quality link : Good inbound links traffic by other websites.

Query  : Search words are also known as query

Reciprocal links  : Popular name is link exchange .popular way to get inbound links. when you place another web site link on your website and vice versa, this term is popularity known as reciprocal links.

Redirect : Move to other link or pages.

Relative link : A link which shows the relation of current URL.

Repeated visits : When visitors again visit the same link is treated as repeated visits.

Retargeting :  Change of target keywords/methods/area etc.

Robot.txt :  Robots is responsible for blocking visibility of a by web page by guiding crawlers to index /not index/follow/no follow a particular link/website/folder etc.

RSS  :  RSS stands for real simple syndication. it’s like a feed of website.

Safari  : It is a popular web browser.

SEM  : Search engine marketing.

SEO : Search engine optimization is the process of increasing visibility/rank in search engine.

SERP : Search engine result page.

Sitemap : A file containing links to all web pages for better index or for visitors.xml sitemaps are created for better search results.

SPAM : Unsolicited/unwanted emails messages or links.

Spamming : Creating spam message.

Splash Pages : Pages which are not designed to index.

Splog : Spam blog.

Spyware : Software programs which spy on visitors.

Static Content : Content which does not change frequently.

Stop Words : Common words like (the /this) etc.more use of this word can affect search results.

Submission  : Submission of link to other websites

Title : Title Meta tag of web pages.

Trust band : Read page rank.

Unethical  SEO : SEO marketing based on unethical methods or methods which are not under guidelines of search engines.

Vertical Search : Search based on particular category or type.

Virtual Marketing : Propagation marketing of self by email marketing, reviews, blogs etc.

White HAT SEO : Seo marketing based on search engine guidelines.

Word  press : Popular open source (free)

CMS used to create website and blogs.word press is easy to use and easy to develop.

Xenu link sloth   : It is a Free software to find broken links.

XML- Extensible markup language is very flexible, fast and can be used as RSS feed.

Yahoo answer : Popular answering where you can find an answer to questions or can find the answer any question. Very helpful for SEO purpose.

Yahoo directory : Popular web directory by yahoo……

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