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Social media consists of sites and applications like Twitter, FaceBook, My Space, You Tube, Blog, LinkedIn, Flicker,StumbleUpon and many other for sharing and discussing information and views via internet. SEO stands for search engine optimization, simply put it helps you optimize your website for search engines. It makes your website is accessible to search engine spider, which allow your website to be indexed. SMO stands for social media optimization.

EPSinfotech SEO consider how search engines work, what people search for ,the actual search terms, keywords typed into search engine and which search engines are preferred by targeted audience. Optimizing a website may involve editing its contents ,HTML and associated coding to both increases its relevance to specific keywords to remove barriers to the indexing activities of search engines. Social media optimization helps you in the process of making your website as user friendly as possible.Social Media Optimization engaging customers in new ways as people are more likely to trust a friend’s recommendation than to trust an add. As positive word of mouth increase credibility. Social media optimization is a set of methods for generating publicity through social media, online communities and community websites. Social media optimization include adding RSS Feed, social news buttons, blogging and incorporated third party community functionalities like images and videos.

Social media optimization is related to search engine marketing but differ in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. Social media optimization increases internet authority, branding and brand recall, increase brand visibility, establishes direct communication with : user, buyer, seller . Its reach to niche audience. Social media optimization involve social, video promotions, networking, micro blogging, slide promotions, photo sharing, group participation, answer and comment posting , RSS promotions, widget promotions. Now these days, social media is enhancing Social media optimization scope and according to the review report business can get free evaluation and drive goal immediately. Due to this advantage now business owners, chief marketing officers and brand strategies can work with online resources to evaluate what keywords will drive their businesses. One of the biggest difference between SEO and SMO is the networking aspect.Social media optimization is heavily-reliant on networking and strong profiles, while EPSinfotech SEO can be done without this.

In SEO inbound links are determining factor in rankings and in SMO links are a result of success, which means that SEO benefits from good SMO. In SEO the title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings and in Social media optimization titles and headings are extremely important for grabbing attention and getting user. I think the two work together rather than separately. As you can see, we need to find the right balance between SEO & SMO to create a user friendly site that can be easily picked up and indexed by the search engines.

To become the king of your castle and maintain your standing with the search engines, you need to keep SEO & SMO going.

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