Video marketing 5 tips
What’s the first thing that comes to mind when you think of video editing? Is it Expensive equipment, high-tech software and complicated techniques?
If that’s what you were thinking; then you’d be wrong.
You can improve your YouTube videos right now with just these 5 simple steps.
Add some graphics or text to your video. To get started simple shoot your video and leave enough room in the shot to make your changes.
Once you are done shooting simple upload your video to your computer and make the changes in your editing software; most computer operating systems come with a lot of great movie tools as standard; but if you want to add a little bit more oomph you can get some great aftermarket software.
Add closed captions (“cc”) to your videos. It is another great way to improve your YouTube videos; it benefits the hearing impaired and helps your audience follow your story more closely.
Adding closed captions to you videos also improves your ranking in search results, and as YouTube is owned by Google your video is immediately ranked in Google search results, so the chances of you getting found are doubled. So adding closed captions to your YouTube videos will start to pay off immediately.
To upload your closed captions all you need to do is to log into your YouTube account; then go to video manager and select the edit option for the video: once you choose the edit option for the video simply select the captions option from the top menu and follow the instructions. It might be better to outsource this task as it can get quite tedious.
Changing your scene is another great way to improve your YouTube videos it helps to break up the monotony and keeps your audience’s attention; it gives a sense of motion and helps your audience stay with you throughout your shot. Something as simple as a change in back ground gives your videos a sense of theater and stops your audience from getting bored.
Add some good lighting; good lighting makes a world of difference in the quality of your videos; shadows can give the appearance of blurred images and make your work real very amateurish. A good remedy for this is to just use sunlight, a strategy that I always use is to do a few outtakes review them to see how effective the lighting is and whether or not you need to make any adjustment.
You might also want to think about artificial lighting, simple clamp-on lights are very effective and save you the trouble of getting a lot of expensive gear.
Add some music to your videos. Music and sound effects are great for adding impact and generating excitement.
Imagine talking about an explosion and having the sound of bombs going off in the background; it really sends the message home, music is great for changing the tempo some calm soothing music relaxes your audience while some fast paced heavy metal music gets everyone’s adrenalin going.
With video you arouse the senses; you can have your audience eating out of the palm of your hands.