Improving the rank of your Google Business Listing (now called Google Business Profile) can significantly boost your local visibility. Here are some strategies to help you optimize and improve its ranking:
1. Complete Your Profile
Ensure that your Google Business Profile is 100% complete. A fully filled-out profile provides more relevant information to potential customers and is preferred by Google’s ranking algorithm.
- Business Name: Use the exact name as it appears in real-world usage (avoid keyword stuffing).
- Address: Enter a precise, up-to-date address.
- Phone Number: Include a local phone number (with area code).
- Business Category: Choose the most relevant category.
- Website: Add your website URL.
- Business Hours: Include accurate operating hours and update them for holidays or special occasions.
2. Use Keywords in the Business Description
Write a compelling business description that includes local keywords relevant to your services. Don’t overdo it; make it natural and focused on what you offer.
- Example: “We offer professional digital marketing services in Jalandhar, including SEO, social media marketing, and web development.”
3. Add High-Quality Photos
Businesses with more photos tend to get more clicks and attention. Add professional photos of your business, products, services, and staff.
- Exterior and Interior Photos: Show the physical location to help customers identify it.
- Team Photos: Humanize your business by introducing your team.
- Product Photos: Highlight key products or services.
4. Create Backlinks of website (Pro Tip)
Here’s a professional tip to improve your Google Business page ranking: Click on the directories/listings below and use the same title and description that you have on your Google Business listing.
- https://mapquest.com/
- https://about.me/
- https://2findlocal.com
- https://www.hotfrog.in/
- https://locanto.net/
- https://appleid.apple.com/
- https://bingplaces.com/
- https://foursquare.com
- https://yelp.com
- https://iglobal.co/india
- https://brownbook.net/
- https://globalcatalog.com/
- https://expressbusinessdirectory.com/
- https://callupcontact.com/
- https://www.sulekha.com
- https://www.justdial.com/
- https://www.bingplaces.com/
- https://www.vymaps.com/
- http://www.indiacatalog.com/
- https://www.mappls.com/
- https://mapcreator.here.com/
- https://www.tomtom.com/
- https://www.linkedin.com/
- https://www.facebook.com/
- https://www.indianyellowpages.com/
- https://www.indoreonline.in/
- https://www.businessfinder.in/
- https://www.urbanpro.com/
- https://nicelocal.in
- https://www.mouthshut.com/
- https://in.nearmeads.com/
- https://businessapp.b2b.trustpilot.com/
- https://biz.prlog.org
- https://global.showmelocal.com/
- https://www.epageindia.com/
- https://www.dealerbaba.com
- https://aaspaas.com/
- https://www.go4worldbusiness.com/
- https://paperdoor.in/
- https://medium.com/
- https://www.indiamart.com/
- https://www.asklaila.com/
- https://www.fundoodata.com/
- https://www.businessfinder.in/
- https://www.smartguy.com/
- https://www.crunchbase.com/
- https://www.freeadstime.org/
- https://www.indiacom.com
- https://www.indiabook.com
- https://www.surindia.com
- https://www.justcityplace.com